Marketing that is built as a system, not a set of campaigns
Nordstern Labs is a digital marketing agency based in Kerala, India. We plan and run paid advertising campaigns on Google Ads and Meta, deliver search engine optimisation and social media, and advise leadership teams on marketing strategy. We work with IT product and service companies across India, and with local businesses across Kerala.
What we do
Six services, delivered end to end. You can take one of them or the whole stack.
Google Ads management
Search, Performance Max, Display and YouTube campaigns built around what people actually buy.
- Account structure and setup
- Keyword and audience research
- Ad copy and creative testing
- Conversion tracking and bid management
- Monthly performance reporting
Meta and social ads
Paid campaigns on Facebook, Instagram and LinkedIn for lead generation and demand.
- Audience and offer testing
- Creative production and iteration
- Retargeting and lookalike audiences
- Lead form and landing page setup
Search engine optimisation
Technical, on-page and content SEO aimed at commercial keywords that bring enquiries.
- Technical audits and fixes
- Keyword and intent research
- Service page and content strategy
- Internal linking and site architecture
- Search Console and analytics reporting
Marketing consultancy
Senior marketing leadership for companies that want to build the function in house.
- Market and competitor intelligence
- Marketing system and funnel design
- Channel strategy and budget planning
- Hiring and mentoring in-house teams
Social media and content
Organic social and content programmes that make the paid channels cheaper over time.
- Content calendars and production
- LinkedIn and Instagram management
- Blog and landing page copywriting
- Community and engagement
Websites and tracking
Fast websites and clean measurement, so every rupee spent can be traced to a result.
- WordPress design and development
- Landing pages and conversion optimisation
- GA4, Google Tag Manager and conversion tracking
- Dashboards and monthly reporting
How we work
A short, predictable engagement path. No long discovery projects before anything ships.
Understand
We look at your market, your competitors, your current numbers and where your revenue actually comes from.
Plan
You get a written plan: channels, budget split, targets, timelines and what success looks like in 90 days.
Execute
We build and run the campaigns, pages and content. Tracking goes in before spend goes out.
Report and improve
Monthly reporting on leads and cost per lead, not vanity metrics. We keep what works and cut what does not.
Who we work with
Two kinds of clients, two different engagements.
| Client type | What they need | How we engage |
|---|---|---|
| IT product and SaaS companies | A marketing function that compounds, not one-off campaigns | Consultancy plus paid and organic execution |
| IT services and consultancies | Qualified enquiries from the right accounts | SEO, Google Ads and LinkedIn programmes |
| Local businesses in Kerala | Steady enquiries and calls from their service area | Full service: Google Ads, Meta ads, SEO, website |
About Nordstern Labs
Nordstern Labs was founded by Aakash Krishna Raj, a digital marketer with ten years in the field and five years leading in-house marketing teams. The agency is based in Kerala, India and works with clients across India.
Most agencies sell activity. We build the system underneath it: clear positioning, a measurable funnel, tracking that works, and channels that feed each other. Campaigns are the output, not the strategy.
Ten years in digital marketing. Five years leading in-house teams. That is the difference between running ads and building a marketing function.
Frequently asked questions
What services does Nordstern Labs offer?
Nordstern Labs offers Google Ads and Meta ads campaign management, search engine optimisation, social media and content marketing, website development, analytics and conversion tracking, and marketing consultancy for leadership teams. Clients can take a single service or the full stack.
Where is Nordstern Labs located?
Nordstern Labs is based in Kerala, India, and works with clients across India remotely.
Does Nordstern Labs manage Google Ads accounts for clients?
Yes. We manage Google Ads accounts on behalf of clients, including account setup, campaign structure, keyword research, ad creative, conversion tracking, budget and bid management, and monthly performance reporting. Clients keep ownership of their own ad accounts and billing.
What size businesses do you work with?
We work with small and mid-sized businesses. Typical clients are IT product and service companies looking to build a marketing function, and local businesses in Kerala that need steady lead generation.
How do engagements start?
Every engagement starts with a free consultation. We review your current marketing, your numbers and your goals, then send a written plan with recommended channels, budget and 90 day targets before any work begins.
How is performance reported?
You get a monthly report covering leads, cost per lead, channel performance and what changed during the month. We report on enquiries and revenue impact rather than impressions alone.
Talk to us
Call or message us on WhatsApp. Tell us what you sell and where you want to grow, and we will tell you honestly whether we can help.
- Phone
- +91 80751 17226
- +91 80751 17226
- Business name
- Nordstern Labs
- Location
- Kerala, India
- Website
- nordsternlabs.com
- Hours
- Monday to Friday, 9:30am to 6:30pm IST